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„What, you are wearing pink?“ a friend asked me lately. Her astonishment was justified. After all, it took me over 20 years to befriend the striking shade of bubblegum. Mainly because it is associated to so many cliches.

Pink is girly, sweet, cute. It reminds me of Barbie and ballet. All of these association are linked in the same direction: Women.

Pink: Changing Cliches 

The popular mixture of red and pink provokes prejudices. Some of them are mean. A study with 1000 participants revealed that 95% thought that anyone who wears pink, seems less intelligent. But wait, wasn’t pink supposed to be the color for women? Well, thank you very much.

After all, pink is just a lighter form of red. A color which is associated with strength, dominance, self confidence. Interestingly, in the early 20th century mainly boys wore pink because it was linked to the color red. In 1927 the famous Time Magazine published a list of how the most popular retail stores linked colors to genders. Then, boys were supposed to wear pink and girls were supposed to wear blue. The tables have certainly turned! This just shows how changeable cliches really are. 

I didn’t feel comfortable wearing pink, because I didn’t want to be associated with today’s cliches. of today. Girly and sweet? No thanks! But in the end, I came to the conclusion how narrow-minded that thought pattern really is. I was basically adapting to the prejudices of someone else. Just because society tells us how something comes across, doesn’t mean we have to identify with it.  The history of the color pink shows you, how associations can change. So why limit yourself? 

Pictures by Marie Blau-Pielke


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